The Connected TV/OTT Ad Growth Story Grows

July 26, 2024

Some 61% of advertisers using Connected TV or OTT will increase their spending, with an average increase of 21% — sending a message to broadcast TV station owners that monetization of their streaming video platforms is a necessity for future growth.

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Three of Five CTV/OTT Advertisers Plan Ad Spending Increases

July 26, 2024 | By PREMION

The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion NEW YORK—While YouTube recently reported slower than expected growth…