TEGNA’s Premion: Connected TV Advertisers To Increase Spending
March 3, 2026
A newly released advertiser study on media spending and priorities in the planning, buying, and measurement of Connected TV and Over-the-Top advertising conducted by Advertiser Perceptions on behalf of TEGNA-owned Premion finds that 70% of respondents expect to increase their Connected TV spending in 2026.
Better yet, the average rise is in the double-digit range.
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