Tegna Jumps Into OTT Ad Sales Business

November 2, 2016

November 2, 2016- BROADCASTING + CABLE-

Station owner Tegna is launching a new unit that specializes in selling advertising in programming viewed on over-the-top platforms.

The new subsidiary, dubbed Premion, focuses on premium, long-form episodic content. It will be selling inventory in streaming shows from more than 80 sources to advertisers interested in reaching local and regional audiences.

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