Tegna Jumps Into OTT Ad Sales Business
November 2, 2016- BROADCASTING + CABLE-
Station owner Tegna is launching a new unit that specializes in selling advertising in programming viewed on over-the-top platforms.
The new subsidiary, dubbed Premion, focuses on premium, long-form episodic content. It will be selling inventory in streaming shows from more than 80 sources to advertisers interested in reaching local and regional audiences.