Premion Receives TAG Brand Safety Certified Seal

It is the second TAG certification for the regional and local CTV/OTT ad platform

Tegna’s CTV/OTT advertising platform for local and regional advertisers, Premion, has achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG).

The mission of the TAG Brand Safety Certified Program is to upholding brand safety and to protect the integrity of digital advertising by significantly reducing the risk of the misplacement of advertising on digital media, the companies said.

The program was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB).

This is the second TAG certification Premion has received. In 2020, Premion earned the TAG Certified Against Fraud Seal.

“Brand safety is a top advertiser priority,” explained Tom Cox, president of Premion. “We built Premion since inception as a trusted platform for advertisers by only sourcing inventory from premium, reputable publisher partners that people know and trust. We’re proud of achieving this second and distinct recognition from TAG. Premion was already certified against ad fraud, and now we are also brand-safety certified, which requires a separate and rigorous vetting process.”

Read more on TV Tech here.