Premion Pushes ‘Scaled’ Live Local Sports Ads

Premion, the Tegna-owned CTV/OTT ad sales unit, has started up what it says is the first “scaled” advertising effort for local and regional marketers via a demand-side programmatic platform (DSP).

“Until now, it just wasn’t possible to scale live sports advertising programmatically for local advertisers,” said Daniel Spinosa, president of Premion, tells Television News Daily.

“What makes Premion different is our ability to deliver real-time access to nearly all major live sports leagues and in-game inventory — across platforms and at scale. Local and regional advertisers can now reach fans during the biggest live moments, not just national brands.”

Read more on MediaPost here.