Premion Expands Regional Sales Leadership Team to Accelerate Local OTT Growth
Adds Amanda Dunlap and Tracy Kalfas to Lead Southwest and Midwest Markets
December 14, 2020 – NEW YORK – Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers, today announced the addition of two new regional sales leaders to address the accelerating growth of streaming TV advertising. Effective immediately, Amanda Dunlap will serve as Southwest Regional Sales Director and Tracy Kalfas is joining as Midwest Regional Sales Director.
These appointments expand Premion’s direct sales team, which encompasses five key regions: East, Southeast, Midwest, Southwest and West. The Regional Sales Management team is responsible for business development and managing national agency relationships within their territories, in addition to local, direct brand and regional agency relationships.
“OTT is the fastest growing ad-supported category in the media industry, and it continues to accelerate in both consumer and advertiser demand,” said John Vilade, Head of Sales at Premion. “Premion is the local OTT leader and we’re fortunate to continue to attract best-in-class talent to take us to new levels. Amanda and Tracy join our team with track records of success in digital, linear and OTT. Their additions will enable Premion to continue our rapid expansion, provide greater access to coveted OTT audiences, and drive business outcomes for advertisers. We’re thrilled to have them on board.”
In leading the Southwest region, Amanda brings more than 15 years of local television, OTT and digital sales experience for leading media brands. Most recently, Amanda spent six years at NBC Universal, where she served as West Coast Regional Sales Director for NBC Spot On and Digital Sales Director for NBC and Telemundo broadcast properties in Los Angeles. Prior to NBCUniversal, Amanda was Regional Digital Sales Manager for Univision in Los Angeles, Vice President of Local Interactive Sales for Entravision in Los Angeles, and Director of Interactive Sales for CBS Radio in Denver.
To bolster our growth efforts in the Midwest region, Tracy brings more than 25 years of marketing and cross-media management experience with strong roots working with retail, QSR and entertainment brands. Prior to Premion, Tracy spent 20 years at Initiative in sales leadership roles. She most recently served as Group Director of Investments in the Chicago office, managing local media strategies and campaigns for clients across 200 markets. Tracy was a key member of award-winning teams that included an Effie Awards on behalf of Miller High Life, a Mediaweek Media Plan of the Year accolade for Baskin-Robbins, and a Cynopsis Best Integrated Marketing award for Coors Light and Pac-12.
As the local OTT advertising leader, Premion delivers billions of impressions through tens of thousands of campaigns for thousands of clients in more than 200 DMAs. In 2020, Premion was awarded the Cynopsis Adtech Award in the Outstanding Local Advertising Solution category and it achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
About Premion Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television Inc. (NYSE: GTN) acquired a minority stake in Premion in 2020. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety, making it easy for advertisers to target and reach engaged audiences at scale. For more information, visit www.premion.com.
