Premion Expands Omnichannel and Ad Tech Capabilities

With the integration of Octillion, Premion has further strengthened its local CTV platform and demand side platform (DSP)

NEW YORK—Premion, a CTV/OTT advertising solution for regional and local advertisers, has launched expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels.

With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes, the company reported.

Launched in 2016 by Tegna, Premion is a premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020.

The upgrades follow the acquisition of Octillion by Premion in 2024.

“Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services or programmatic buying,” said Daniel Spinosa, president at Premion. “Publishers are also eager to unlock more local revenue, and with expanded capabilities powered by our DSP, we’re providing innovative solutions that meet these needs, creating a win-win for all.”

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