Premion expands into Brazil market

Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market.

As part of Premion, Octillion will drive the partnership’s mission to revolutionize connected TV (CTV) and digital advertising in Brazil, offering advertisers enhanced targeting capabilities, greater transparency, and access to premium publishers and apps.

Focusing on Connected TV (CTV) Advertising First

The Octillion DSP is designed to cater to the rapidly growing digital landscape in Brazil and capitalize on the strong growth of CTV. With a focus on premium content delivery, Brazilian advertisers will now have the ability to target consumers on renowned streaming platforms, in a transparent and competitively priced manner. As more consumers shift to streaming viewing and listening, the partnership enables GDB’s brand and agency advertisers to leverage the most effective channels for reaching their audience at scale.

Read more on Advanced Television here.