Premion debuts scaled live programmatic sports platform

Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced the launch of its scaled live programmatic advertising solution delivering live, in-game professional and collegiate sports, as well as high-impact live tentpole events. This platform will officially debut at Cannes Lions 2025 on Stagwell Sport Beach.

The new solution enables advertisers to programmatically access premium live inventory across all major professional sports leagues, collegiate sports and live tentpole events in real time. For the first time, brands and agencies can dynamically target and scale in-programme live sports viewers with unprecedented visibility into leagues, teams, matches and events—unlocking a new era of transparency, precision and performance.

“While CTV has advanced rapidly, live sports has remained challenging to scale programmatically for local and regional advertisers—until now,” said Daniel Spinosa, President at Premion. “With the integration of Octillion, we’re investing in new capabilities within our DSP—this being the latest example. Our cutting-edge platform now empowers advertisers to activate live, in-game moments at scale across virtually every sport and marquee event at the local and regional level.”

Read more on Advanced Television here.