Premion Debuts First-Ever Scaled Live Programmatic Sports & Events Platform at Cannes Lions

Revolutionary Technology Delivers Live, In-Game Sports and Tentpole Events Programmatically at Scale

Brand and Agency Partners Invited to Exclusive Demos at Premion’s Space on Stagwell Sport Beach

June 10, 2025 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the launch of its scaled live programmatic advertising solution delivering live, in-game professional and collegiate sports, as well as high-impact live tentpole events. This groundbreaking platform will officially debut at Cannes Lions 2025 on Stagwell Sport Beach.

The new solution enables advertisers to programmatically access premium live inventory across all major professional sports leagues, collegiate sports and live tentpole events in real time. For the first time, brands and agencies can dynamically target and scale in-program live sports viewers with unprecedented visibility into leagues, teams, matches and events—unlocking a new era of transparency, precision and performance.

“While CTV has advanced rapidly, live sports has remained challenging to scale programmatically for local and regional advertisers—until now,” said Daniel Spinosa, President at Premion. “With the integration of Octillion, we’re investing in new capabilities within our DSP—this being the latest example. Our cutting-edge platform now empowers advertisers to activate live, in-game moments at scale across virtually every sport and marquee event at the local and regional level.”

Premion’s live programmatic offering will be showcased throughout Cannes Lions at their space on Stagwell Sport Beach. Brands and agencies are invited to see live demos of the platform in action and learn how to activate campaigns in real-time. Attendees can schedule one-on-one demos with Premion leaders, who will be on hand to explore strategic partnership opportunities, and to help brands and agencies be among the first to leverage this industry-leading technology.

Key Features of the Solution:

• Scaled access to nearly all major live sports leagues and in-game inventory
• Real-time live sports and live tentpole events targeting, and dynamic creative optimization
• Tentpole live events include award shows, music events, and cultural moments
• Event transparency, advanced fraud protection, and business-outcome optimization powered by our Platinum TAG certified, proprietary DSP

Availability:

The platform will be available to select brand and agency partners on a first come basis. Priority access and activation slots will be reserved during Cannes Lions week for those who engage with Premion on Stagwell Sport Beach.

To request a demo or schedule a meeting with the Premion leadership team at Cannes Lions, please contact us at (332) 900-7414, email sales@premion.com, or complete the form at premion.com/cannes-lions-2025.

About Premion

Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020. With the scale to reach streaming TV viewers in all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. A 16-time CTV industry award-winner, Premion was recognized in 2024 with the Cynopsis Best of the Best Awards for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. In 2023, Premion was awarded the Advanced Advertising Innovation Award for Best Use of Data, the Cynopsis Measure Up Award for Outstanding Brand Safety Strategy, and the ITVT Award for Achievement in Advanced Advertising. The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com.