Premion Brings Advertisers ‘Expanded Capabilities’ and New Offerings

TEGNA-owned streaming advertising platform Premion, focused on Connected TV and over-the-top (OTT) platforms, has integrated Octillion into its offerings — something it says “further strengthens” its local Connected TV platform and demand side platform (DSP) “to drive full-funnel outcomes.”

Premion’s DSP uses a privacy-focused, cookie-free platform.

A device graph enables identity resolution as unified attribution tools can bring both brands and agencies the ability to track the full customer journey, and thus optimize outcomes in multi-touch marketing campaigns.

Premion’s DSP integrates Connected TV into a broader omnichannel strategy, allowing advertisers to combine Connected TV with video, audio, display, and retargeting for a unified approach.

Read more on Radio + Television Business Report here.