Premion And GDB Brazil Announce Partnership To Launch Octillion In Brazil
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Premion, a CTV/OTT advertising solution for regional and local advertisers, today announced a partnership with GDB Brazil, a global AdTech leader offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market. As part of Premion, Octillion offer “advertisers enhanced targeting capabilities, greater transparency, and access to premium publishers and apps,” the company said.
The Octillion DSP is designed to cater to the rapidly growing digital landscape in Brazil and capitalize on the strong growth of CTV. With a focus on premium content delivery, Brazilian advertisers “will now have the ability to target consumers on renowned streaming platforms, in a transparent and competitively priced manner. As more consumers shift to streaming viewing and listening, the partnership enables GDB’s brand and agency advertisers to leverage the most effective channels for reaching their audience at scale,” Premion said.
Read more on MSN here.