Hot Takes: What We Learned At The Upfronts And NewFronts This Year
Every year the Upfronts and NewFronts offer clues as to what the coming year in television might bring. Especially, as was evident this year, the difference between the two gets harder and harder to discern.
To help us better understand what was going on, we turned to our TVREV Thought Leaders Circle members for their takes.
Daniel Spinosa, President of Premion spotlighted how local agencies are getting national-level tools—and why unified buying is key to future growth.
Coming off the Upfront season reinforced one big truth: the future is CTV‑first, with choice, convenience, and control at its core. Consumers have fully embraced streaming for the freedom it offers, and advertisers now expect that same flexibility—whether through managed services or programmatic buying—to optimize spend and performance across channels.
At Premion, we’re unlocking local CTV growth by giving small and regional agencies the tools once reserved for national players: precision targeting, advanced attribution, and streamlined workflows that put choice and control directly in their hands. And as omnichannel strategies become the norm, our “one buy, one report” model makes cross-platform execution and measurement—across CTV, linear, digital, and beyond—seamless. It’s all about delivering unified, full‑funnel solutions that drive real outcomes.
Read more on TVREV here.
