Don’t Play it Safe and Expect to Win: What to Know about OTT Advertising this Fall
October 11, 2022
Author: Keith Norman, Head of Political Sales, Premion.
With just a few weeks remaining until the November midterms, political campaigns are ratcheting up their spend on the projected $9.7 billion in political ad spending this cycle — and more ad dollars are flowing to valuable ad-supported streaming TV as political marketers realize that streaming TV has become essential to reach and win over voters.
Read more and watch the video on Campaigns & Elections here.
