Cynopsis Tech Report 06/10/25

Premion, the CTV/OTT advertising solution for regional and local advertisers, announced the launch of its scaled live programmatic advertising solution for live, in-game professional and collegiate sports, as well as live tentpole events. The new solution enables brands and agencies to dynamically target and scale in-program live sports viewers with visibility into leagues, teams, matches and events. “While CTV has advanced rapidly, live sports has remained challenging to scale programmatically for local and regional advertisers – until now,” said Daniel Spinosa, President at Premion. “With the integration of Octillion, we’re investing in new capabilities within our DSP – this being the latest example.”

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