CTV Connect 2025: Key Takeaways from the Industry’s Leaders

What’s Next for CTV?
With live events, retail media, and AI-driven automation transforming how brands approach CTV, one thing is clear: this space is just getting started. Consolidation across ad tech players and streaming services will continue, measurement will remain a central battleground, and AI will increasingly drive creative and campaign performance.

Summaries and projections from panelists include:

Daniel Spinosa, President, Premion:

“Brands are shifting toward more localized strategies to connect with audiences through relevant, personalized messaging. …Second, personalization is evolving beyond a buzzword. With automation, data-driven insights, and streamlined execution, brands can fine-tune creative, messaging, and marketing channel driving deeper localization based on local sentiment. At the same time, advertisers want greater flexibility in CTV buying while optimizing spend and performance across channels, whether through managed services or programmatic buying.”

Read more on Cynopsis here.