Connected TV: The challenges and opportunities for marketers

November 12, 2018- CLICKZ-

“The Situation is so much cooler now that he’s off drugs and lasagna is his vice instead” is an actual thing that I said out loud last week. We all have our guilty pleasures and yes, Jersey Shore is one of mine. MTV recently rebooted the show after six years, during which the proliferation of connected TV changed the television landscape dramatically. Back in 2009, I watched the original series on MTV; the new episodes, on the network’s Roku app. I don’t even know which night of the week they originally air.

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