Co-Viewing Helps Boost Streaming Reach
April 7, 2023
A new report from Tvision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.
The study, which was conducted using data from TVision’s proprietary software to measure persons-based viewing, showed that Premion was able to achieve a 19% boost over CTV norms based on a metric called VPVH (views per viewable household) which is defined as “the average number of viewers present in the home when the TV is on.”
Read more on TV[R]EV here.