Co-Viewing Helps Boost Streaming Reach

April 7, 2023

A new report from Tvision Insights and Tegna illustrates just how much co-viewing impacts viewership numbers on streaming.

The study, which was conducted using data from TVision’s proprietary software to measure persons-based viewing, showed that Premion was able to achieve a 19% boost over CTV norms based on a metric called VPVH (views per viewable household) which is defined as “the average number of viewers present in the home when the TV is on.”

Read more on TV[R]EV here.

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CTV/OTT advertising platform Premion shared insights from a co-viewing study

April 7, 2023 | By PREMION

The co-viewing study from TVision showed Premion’s CTV inventory exceeds industry benchmarks for co-viewing and capturing viewer attention. Among the TVision CTV Co-Viewing study findings: *…