A new 2022 CTV/OTT Advertiser Survey found that more than half of advertisers will increase spending
The survey, released by Advertiser Perceptions and Premion, found that 66% of advertisers are shifting budgets from digital, social and linear TV to fund CTV/OTT spend increases, while 30% say that funding will come from an overall increase in ad budgets. “Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance,” said Tom Cox, President of Premion. “New data capabilities make CTV even more compelling for advertisers to gain a complete understanding of audience behaviors and to connect viewership to direct business results.”
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