65% Of CTV Advertisers Upping Spend In 2023, By Average 23%
June 30, 2023
A new survey of agency and brand marketers involved in decision-making for connected TV/OTT advertising finds 65% indicating that they’ll increase spending in those media this year, by an average 23%.
For the anonymous survey, conducted among 151 U.S. advertising executives in March by Advertiser Perceptions for Premion, respondents were required to have used CTV/OTT advertising in both 2022 and 2023, and spent a minimum of $250,000 annually on advertising.
Read more on MediaPost here.
