60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Survey Finds

Although some softness might exist in the TV-video marketplace overall, connected TV-streaming remains solid, with 60% of advertisers planning to increase spending this year by an average of 21%.

This new survey comes from Premion, the Tegna-owned streaming/CTV ad-sales operation, and Advertiser Perceptions.

While 45% of advertising executives say a major shift in advertising dollars for CTV will come from linear TV, 27% point to digital non-OTT video, 26% cite social media, and 23% say it will come from digital display advertising.

Thirty-nine percent of executives named precision targeting as the major reason to shift to CTV, while 38% point to reaching linear TV viewers, and 31% say it is the ability to extend reach for linear TV campaigns.

Read more on MediaPost here.