Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving to be a game changer for political advertisers for the 2020 elections. Campaigns are capitalizing on the powerful combination of data-rich digital targeting in a linear TV experience to deliver more personalized messages with greater frequency to reach this high-value and engaged OTT audience.
In our newly released 2020 Ad-Supported OTT Voter Study of 1,500+ US consumers, Premion uncovered the extent and preferences of ad-supported OTT voters as an audience that’s receptive to political ads and equally as valuable as linear-only voters.
Among the top-line findings:
Download a copy of our 15-page 2020 Ad-Supported OTT Voter Study by filling out the form.
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