New Survey Reveals More than Half of Voters View Ad-Supported OTT

Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving to be a game changer for political advertisers for the 2020 elections. Campaigns are capitalizing on the powerful combination of data-rich digital targeting in a linear TV experience to deliver more personalized messages with greater frequency to reach this high-value and engaged OTT audience.

In our newly released 2020 Ad-Supported OTT Voter Study of 1,500+ US consumers, Premion uncovered the extent and preferences of ad-supported OTT voters as an audience that’s receptive to political ads and equally as valuable as linear-only voters. 

Among the top-line findings:

  • More than half of likely voters view ad-supported OTT; 55% of likely voters view ad-supported OTT, with 41% of them tuning into OTT daily.
  • Ad-supported OTT voters average 15+ hours a week streaming and use multiple streaming devices, across all key demos: 18+, 25+, 35+ and 55+
  • 44% of ad-supported OTT voters named ad-supported OTT programming as their first choice in viewing video programming across all key demos
  • All voter groups watch ad-supported OTT in similar numbers; Democrat / Left-leaning 45%, Republican / Right-leaning 44% and Independent / Independent-leaning 39%.
  • Nearly one-third of likely voters cannot be reached by linear TV.

Download a copy of our 15-page 2020 Ad-Supported OTT Voter Study by filling out the form.

Or you can contact us directly:

Keith Norman,
Head of Political


2020 Ad-Supported OTT Voter Study Download Now

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