Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving to be a game changer for political advertisers for the 2020 elections. Campaigns are capitalizing on the powerful combination of data-rich digital targeting in a linear TV experience to deliver more personalized messages with greater frequency to reach this high-value and engaged OTT audience.

In our newly released 2020 Ad-Supported OTT Voter Study of 1,500+ US consumers, Premion uncovered the extent and preferences of ad-supported OTT voters as an audience that’s receptive to political ads and equally as valuable as linear-only voters. 

Among the top-line findings:

• More than half of likely voters view ad-supported OTT; 55% of likely voters view ad-supported OTT, with 41% of them tuning into OTT daily.
• Ad-supported OTT voters average 15+ hours a week streaming and use multiple streaming devices, across all key demos: 18+, 25+, 35+ and 55+
• 44% of ad-supported OTT voters named ad-supported OTT programming as their first choice in viewing video programming across all key demos
• All voter groups watch ad-supported OTT in similar numbers; Democrat / Left-leaning 45%, Republican / Right-leaning 44% and Independent / Independent-leaning 39%.
• Nearly one-third of likely voters cannot be reached by linear TV.

Download a copy of our 15-page 2020 Ad-Supported OTT Voter Study by filling out the form.

Or you can contact us directly: