Investment and optimism in CTV/OTT advertising continue to increase, fueled by the power to achieve full-funnel objectives, engage a highly targeted opt-in audience, and leverage precise audience targeting.
Our 2024 study conducted by Advertiser Perceptions uncovers the media spending and priorities of advertisers in the planning, buying, and measurement of CTV/OTT advertising. The survey examines the current state of ad-supported CTV and advertiser understanding and sentiment on topics such as budget control, targeting, measurement, brand safety, ad fraud and inventory.
Download the free report, 2024 CTV/OTT Advertiser Study, by filling out the form.
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