Investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by the ability to capture declining TV audiences, provide the benefits of TV with digital capabilities, and the ability to achieve full-funnel objectives.

Our 2023 study conducted by Advertiser Perceptions uncovers the media spending and priorities of advertisers in the planning, buying, and measurement of CTV/OTT advertising. The survey examines the current state of ad-supported CTV and advertiser understanding and sentiment on topics such as budget control, targeting, measurement, brand safety, ad fraud and inventory.

Download the free report, 2023 CTV/OTT Advertiser Study, by filling out the form.