New Study: 2023 Priorities for CTV/OTT Advertising

Investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by the ability to capture declining TV audiences, provide the benefits of TV with digital capabilities, and the ability to achieve full-funnel objectives.

Our 2023 study conducted by Advertiser Perceptions uncovers the media spending and priorities of advertisers in the planning, buying, and measurement of CTV/OTT advertising. The survey examines the current state of ad-supported CTV and advertiser understanding and sentiment on topics such as budget control, targeting, measurement, brand safety, ad fraud and inventory.

Download the free report, 2023 CTV/OTT Advertiser Study, by filling out the form.

2023 CTV/OTT Advertiser Study

By providing your email address, you are consenting to receive email marketing messages from us, and are agreeing to our Terms of Service and Privacy Policy. You can unsubscribe at any time by contacting us.