We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week event. Recognized for our platform innovation, we won in the Best Audience Based Buying Platform of the Year category.
This accolade from Gabbcon speaks to the impact that Premion is making on the industry in driving measurable outcomes for local CTV/OTT advertisers at scale.
We’re proud to be recognized for our innovation and market leadership in bringing much needed transparency to the CTV/OTT marketplace for advertisers and brands, focusing on premium branded content, highest inventory quality and teaming with MadHive to build best-in-class data targeting and technology solutions.
The ABBIs celebrate the very best in audience-based buying and were voted on by senior agency executives from top agencies, brands, publishers and adtech companies. From the most innovative ad-tech companies, platforms and advertising campaigns to the media leaders who ideate them, the 2019 ABBI Awards celebrates the best of the best.
We’re thrilled to kick off our Beet TV video series titled – The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming.
Over the next several weeks, Beet TV will be featuring industry leaders from major agencies, publishers and technology partners in a video interview series focused on the emergence of OTT as an advertising platform. The episodes will explore topics such as the growth opportunities with ad-supported OTT, how OTT is changing the game and effective buying strategies for marketers.
We have an impressive roster of industry voices including our own Jim Wilson as well as experts from Havas, UM, Horizon Media, Publicis, Discovery, Fox, Pluto TV, Philo, MadHive, to name a few.
Please watch and share this with others!