TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler
If finding disparate television audiences can be compared to the process of creating a cake, right now there’s no foreseeable cap on the number of layers that might accrue. This is because the current big push is to deliver incremental advertising reach and frequency using a variety of platforms and data providers.
In this interview with Beet.TV, MODI Media’s Garrett Winkler talks about the growing practice of “layering on” viewing data and how cross-platform measurement needs to advance.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion