TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler

May 3, 2019 | By PREMION

Click here to watch the video

If finding disparate television audiences can be compared to the process of creating a cake, right now there’s no foreseeable cap on the number of layers that might accrue. This is because the current big push is to deliver incremental advertising reach and frequency using a variety of platforms and data providers.

In this interview with Beet.TV, MODI Media’s Garrett Winkler talks about the growing practice of “layering on” viewing data and how cross-platform measurement needs to advance.

Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion  

Up Next

From Tin Foil To OTT: McCollum On Philo’s TV Dreams

April 30, 2019 | By PREMION

Click here to watch the video Why do some of the best innovations emerge out of college campus hacks? Once upon a time, Mark Zuckerberg bestowed The…