PREMION + VAB Webinar | Mastering CTV in 2025: Strategies for Success in a Fragmented Streaming TV Landscape
June 11, 2025 | By PREMION
Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. Connected TV (CTV) is now the fastest-growing advertising channel — and this year, eMarketer projects that 87% of U.S. households will be CTV households, and 46% of daily TV time will be spent on Connected TV.
PREMION’s Lindsay Aiello spoke with VAB’s Leah Montner-Dixon about our latest Streaming TV Playbook, developed in partnership with BIA Advisory Services, exploring our findings and actionable insights for planning, buying, and measuring impactful CTV campaigns.
You can download our 2025 BIA white paper here.
