New Formats Emerge As Consumer TV Choices Grow: Publicis’ Cohen
The “proliferation of great content” on television platforms basically guarantees that advertisers will be chasing the right amount of advertising for a very long time. “You’re going to naturally see consumers shift their viewing habits based on that,” says Yale Cohen, EVP of Activation Standards at Publicis media.
“If they’re not happy with the experience and the ad load, they’re going to try to find other places that they can. Essentially that’s what’s happening with subscription-based viewing.”
This is underscored when one considers demographics, Cohen explains in this interview with Beet.TV.
Content is part of the Beet.TV Video Series “The Next Big Thing for Advertisers: The Growth of Direct to Consumer Streaming”, presented by Premion