Hot Takes: The Biggest Change This Fall

Summer is over, the conference circuit is staring up again, and you can’t wear shorts to walk the dog at 6 a.m.

You know what that means, right?

It’s time for a brand new TVREV Hot Takes.

The question this time: “What’s the biggest change you’re seeing in the industry this fall?”

We put our TVREV leaders to the test.

Daniel Spinosa, President of Premion, looked at how, thanks to streaming, local SMBs are finally getting in on the premium sports game.

The biggest shift this fall is the surge in demand for live sports on CTV from SMBs. For years, in-game inventory was reserved for national brands with big budgets and complex buying teams—leaving local and regional advertisers on the sidelines.

At Premion, we’ve changed that. By partnering directly with publishers, we built a proprietary solution that makes premium live sports inventory programmatically accessible, transparent, and scalable for local buyers. Whether it’s the NFL, NBA, college football, or major tentpole events, regional advertisers can now target fans in real time with the same sophistication the big platforms offer—only without the complexity.

This levels the playing field so local businesses can show up in the cultural moments that matter most. That’s the true game-changer: live sports, simplified and accessible for every local advertiser.

Read more on TVREV here.