We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Peter Jones, Head of Local Sales, Premion. The pandemic has transformed the car buying experience as auto brands and dealers have accelerated their investment…
Author: Dave Marquard, Head of Product, Premion. Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…
Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
Premion’s Tom Cox talks ad-supported OTT, national and local advertising, and being TAG certified against fraud. When Tom Cox looks back on the unprecedented events…
Premion Insights: Winning the Ad Fraud War DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising…
The CTV/OTT Advertising Imperative for Reaching Local Healthcare Consumers Author: Peter Jones, Head of Local Sales, Premion. With open enrollment upon us, healthcare is top-of-mind…
The Convergence of Connected TV/OTT and Digital Banking Audiences Author: Peter Jones, Head of Local Sales, Premion. Touchless, contactless, remote and digital. These behaviors are…
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
Author: Annmarie Gatti, Head of Marketing, Premion. OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is…
Premion President Tom Cox shares his thoughts on why local TV advertising is evolving and why it continues to remain so important. Click here to…