We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Dave Marquard, Head of Product, Premion. Marketers are demanding data-driven advertising now more than ever. The ability to understand how your customers heard about…
Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
Premion’s Tom Cox talks ad-supported OTT, national and local advertising, and being TAG certified against fraud. When Tom Cox looks back on the unprecedented events…
Premion Insights: Winning the Ad Fraud War DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising…
The CTV/OTT Advertising Imperative for Reaching Local Healthcare Consumers Author: Peter Jones, Head of Local Sales, Premion. With open enrollment upon us, healthcare is top-of-mind…
The Convergence of Connected TV/OTT and Digital Banking Audiences Author: Peter Jones, Head of Local Sales, Premion. Touchless, contactless, remote and digital. These behaviors are…
How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about…
Author: Annmarie Gatti, Head of Marketing, Premion. OTT viewing is transforming the TV industry faster than ever and the explosion of direct-to-consumer streaming options is…
Premion President Tom Cox shares his thoughts on why local TV advertising is evolving and why it continues to remain so important. Click here to…
Premion President Tom Cox discusses what the future of OTT attribution looks like with Alan Wolk for TVREV’s “Eyes on Local” video series. You can…