We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
The Power of CTV/OTT Advertising for Reaching Local Take-out Customers Author: Peter Jones, Head of Local Sales, Premion. In our current environment, quick serve restaurants…
Premion is featured in TV[R]EV’s latest report, “Eyes On Local” that examines the state of local TV advertising. The report highlights that, for buyers looking…
Author: Keith Norman, Head of Political Sales, Premion. Everyone is consuming more local news and with the acceleration of streaming TV audiences, OTT is proving…
Addressability and Attribution are priorities “In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal…
Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target…
Author: Tom Cox, President, Premion. As we adapt to new ways of working and living, brands can redefine their relationships with their customers by showing…
Author: John Vilade, Head of Sales, Premion. We’re kicking off the new decade to deliver even more scale and simplicity for advertisers. To bridge the…
Ad-insertable OTT streaming video could be the “it” channel for political marketers in 2020 — or at least that’s what some vendors are pitching campaigns and…
We’re thrilled to share that Premion was awarded the ABBI (Audience Based Buying Innovation) Platform of the Year with MadHive at Gabbcon’s annual TV and Innovation Week…
The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a…