We’re thrilled to share that Premion is a winner for the 2024 Digiday Media Awards — we won for Best Use of Audience Insights and was also named a…
Author: Annmarie Gatti, Head of Marketing, Premion. 2024 has been another banner year for CTV advertising, marked by rising ad spend and growing optimism. In…
Author: Jason Jones, Director, Local Sales, Premion. As the streaming TV landscape continues to expand, ad fraud remains a top concern for advertisers. According to…
Author: Tom Cox, President, Premion. We’re thrilled to share that Premion was awarded a 2023 CYNOPSIS Measure Up! Awards winner for Outstanding Brand Safety Strategy.…
Author: Dave Marquard, Head of Product, Premion. 85% of U.S. households in 2022 are projected to be CTV households* and more than half (55%) of…
With an economy in flux, viewer consumption is increasingly favoring ad-supported streaming options — and more than half (55%) of consumers use at least one…
Author: John Vilade, Head of Sales, Premion. As we kick-off the New Year, brand safety and ad fraud protection remain top advertiser priorities. With more…
Premion’s Tom Cox talks ad-supported OTT, national and local advertising, and being TAG certified against fraud. When Tom Cox looks back on the unprecedented events…
Premion Insights: Winning the Ad Fraud War DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising…
By any measure, media transparency remains the hot-button issue for advertisers today. Beyond voicing their concerns, we’ve seen two of the world’s largest advertisers pull back their…
To drive the growth engine in today’s fast-changing world, CMOs must keep pace of the rapidly evolving channels and technologies to engage audiences that are…