Bringing Transparency To Political Advertising On Connected TV
December 6, 2019- MEDIAPOST
The 2020 elections are heating up and political advertisers are set to shell out record spending to drive home their campaign message and inspire voter turnout.
For 2020, Advertising Analytics and Cross Screen Media forecasts $6 billion in political ad spending, including $1.6 billion for digital video. GroupM estimates political ad spending will approach $10 billion.