Brand safety remains a top advertiser imperative — and nine in 10 advertisers consider brand safety a priority in their CTV/OTT advertising planning and strategy, according to our 2022 CTV/OTT survey conducted by Advertiser Perceptions. To protect brands from reputational and financial risks, it’s no longer enough to just work with CTV advertising providers that offer premium inventory.  

Advertisers need to do their due diligence to understand the structural differences in media buying models and the various interpretations of inventory quality and sources — and more importantly, in choosing trusted partners that will ensure transparent accountability for their campaigns.

At Premion, we’ve treated brand safety as a strategic priority since our inception, and we hold both a TAG Brand Safety Certified Seal and a TAG Certified Against Fraud, Seal, two distinct and separate recognitions, from the Trustworthy Accountability Group (TAG).