According to eMarketer, 84 percent of U.S. households are projected to be CTV households this year. And political marketers are following their audiences and are embracing CTV as an essential channel for reaching voters.
With growing demand for premium CTV inventory, political consultants and buyers must plan early and understand the myriad of CTV buying options for running effective campaigns to reach engaged voters.
Our new white paper helps political marketers navigate the increasingly fragmented and complex streaming TV marketplace and provides insights for effective planning, buying and measurement of CTV advertising.
Download our complimentary white paper, A Marketer's Guide: The New Rules Ahead for Streaming TV Advertising, by filling out the form.