2020 was a defining year for ad-supported OTT growth. Advertising Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) services have proliferated. These free and lower priced ad-supported subscription tiers are an attractive value proposition for cost-conscious consumers and offer brands a way to activate OTT audiences with highly popular content. In 2021, we continued to see strong growth in virtual multichannel video programming distributors (vMVPDs) or skinny bundles of OTT services as replacements for traditional cable services.
We’ve developed a new white paper with BIA Advisory Services to help advertisers navigate the increasingly fragmented and complex OTT marketplace and provide insights for effective planning, buying and measurement of streaming TV advertising. With the rapid growth in streaming audiences, advertisers are re-adjusting their media mix to shift bigger budgets to CTV advertising, and thus will begin to close the gap between CTV viewership and ad spending.
Download our free white paper, A Marketer's Guide: The New Rules Ahead for Streaming TV Advertising, by filling out the form.