Nearly seven in 10 CTV advertisers (70%) plan to increase their CTV/OTT spending by an average of 17% in 2026 — a clear sign that marketers see streaming TV as a proven driver of business results. As linear and streaming strategies continue to converge, advertisers are doubling down on performance, premium inventory, and more effective omnichannel execution.
Premion’s 2026 CTV/OTT Advertiser Survey, conducted in partnership with Advertiser Perceptions, reveals how brands and agencies are reshaping their video strategies — and what they need most to succeed in today’s increasingly complex landscape.
The report examines key shifts in total video planning, including budget allocation, the rise of local and regional advertisers, fragmentation challenges, AI expectations, programmatic adoption, and growing demand for unified measurement and simpler activation.
Download the free report, 2026 CTV/OTT Advertiser Survey, by filling out the form.
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