If you’re attending this week’s TV of Tomorrow Show in San Francisco, we invite you to join us on Wednesday, June 28th at 9:10am for our panel discussion “Blockchain Technology for Programmatic OTT Advertising.”
The panel will feature Premion President Jim Wilson and MadHive CEO Adam Helfgott, plus other blockchain and ad-tech experts from MediaVest, Ericsson and IBM iX, who will all share insight on how Blockchain can transform the advertising industry. Topics will include predictive analytics, cross-platform data portability and security, standardized segmentation and targeting, transparency and more. The panel will be moderated by Tim Hanlon, CEO of The Vertere Group.
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The Real Truth About OTT Advertising:
Millennials aren’t the only ones watching. More than 60% of OTT viewers are ages 25-54. That’s more than 90 million viewers!
More OTT Viewers are consuming content on Connected TVs. Almost 60% of the U.S. population use a Connected TV each month.
It’s not just cord cutters but cord extenders who want more entertainment options. 52% of U.S. broadband households subscribe to both Pay-TV and OTT services.
OTT is now mainstream. Today, 78% of U.S. consumers have OTT subscriptions and they’re spending more time watching OTT than ever before.
There are 188 Million OTT users. Over 64% access OTT on a streaming device at least once a day.
OTT advertising is growing rapidly. OTT is the fastest-growing segment of video advertising views. OTT ad revenues are forecasted to rise to $31.5 billion by 2018 from $8.4 billion in 2015.
Premion announced its partnership today with MadHive, a blockchain-based ad tech solutions provider. The partnership is in direct response to the growing fragmentation and lack of scalability in OTT advertising as well as the lack of transparency in the industry as a whole. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the opaque ad tech supply chain.
You can read more about it here: Digital TV News Net
CaIl if you’re attending this week’s Cablefax TV Innovation Summit in NYC, we invite you to join us on Thursday, June 8th @3PM for Bye Bye Bundle: Thriving in an OTT World.
The panel will feature Premion Corporate VP of Business Development, Brian Hunt, along with key executives from Univision, Bloomberg TV and Proskauer, who will all share insights on the OTT landscape and implications for advertising, licensing and ROI. The panel will be moderated by Lynne Costantini, President of Costantini Media Advisors.