Why CTV/OTT for Legal?

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As the industry leader for premium, streaming TV advertising with expertise in the legal category, PREMION has enabled tens of thousands of advertisers to reach high-value local viewers across the United States.  

Backed by streaming TV experts, PREMION understands the local legal landscape, viewer trends, and the actions needed to acquire in-market legal service users.

With 90% of U.S. legal service users watching ad-supported CTV/OTT*, streaming TV is a compelling and effective advertising channel for the legal industry. Additionally, 55% of them cannot be reached via traditional cable/satellite, per an MRI-Simmons 2025 Cord Evolution Study*.

New data-driven CTV advertising solutions provide legal marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big screen quality viewing experience of linear television. 

To learn more about CTV/OTT viewership and legal service users, download our ‘Why CTV/OTT for Legal’ guide by filling out the form.

*MRI-Simmons, 2025 August Cord Evolution (Spring’25 USA); ad-supported OTT viewers who have personally used legal service providers in the last 12 months. © MRI-Simmons 2025. The data herein derives from a confidential, proprietary syndicated product owned by GfK US MRI, LLC.

Why CTV/OTT for Legal Download

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