With 90% of U.S. households in 2026 projected to be CTV households*, including many fine jewelry shoppers, streaming TV is a compelling and effective advertising channel for retail marketers. Additionally, 90% of fine jewelry shoppers watch ad-supported OTT, and 61% of them cannot be reached via traditional cable/satellite, per a MRI-Simmons 2025 Cord Evolution Study**.
New data-driven CTV advertising solutions provide retail marketers with the precision of digital in targeting, personalization, attribution, and performance capabilities — and the big-screen quality viewing experience of linear television.
To learn more about CTV/OTT viewership and fine jewelry shoppers, download our ‘Why CTV/OTT for Jewelry' guide by filling out the form.
*eMarketer, Connected TV Households, US, 2025-2029, October 2025; Copyright © 2025 Insider Intelligence Inc. All Rights Reserved.
**MRI-Simmons, 2025 November Cord Evolution (SU25 USA); ad-supported OTT viewers who bought any fine jewelry in the last 12 months. © MRI-Simmons 2025. The data herein derives from a confidential, proprietary syndicated product owned by GfK US MRI, LLC.
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