March 27, 2019 – NEW YORK – Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the appointment of John Vilade as its new Head of Sales & Vice President. Vilade joins Premion from TRUSTX, where he was Chief Revenue Officer. Vilade is responsible for leading Premion’s national and regional sales organization and driving revenue growth, go-to-market development and execution. Vilade is based out of Premion’s New York City headquarters.
“Premion is entering a new phase of accelerated momentum, market innovation and leadership,” said Jim Wilson, President of Premion. “As we scale the business to its next level and bring deeper expertise to better serve local and regional advertisers, John brings an impressive track record of leading high performing traditional and digital media advertising teams at world-class media companies and start-ups. I’m confident he will be a tremendous asset for driving Premion’s next chapter of streaming advertising growth.”
A well-established senior national media executive, Vilade brings over 25-years of successful traditional and digital media advertising, distribution sales and business development experience. As Chief Revenue Officer of TRUSTX, Vilade served as a founding executive for the high-profile programmatic digital advertising marketplace start-up, where he led national sales, strategy and development in partnership with many of the world’s leading broadcasters and publishers. Previously, Vilade led sales, strategy and revenue growth with leading media and entertainment organizations, such as NBC Universal, CBS Local and Discovery Communications and was an early sales leader for several years at Hulu where he scaled national, local, multicultural and upfront advertising sales.
“Premion has built a trusted reputation in pioneering streaming advertising as a premium and brand-safe choice for advertisers,” said John Vilade. “I’m thrilled to join Premion at a time of terrific ad-supported OTT growth and focus in our industry. Premion’s differentiated advertiser-first strategy continues to pave the way in driving transparency, performance and innovation in audience targeting, verification and demonstrable simplification in buying for advertisers.”
Since its launch in November 2016, Premion has experienced tremendous momentum and has reliably delivered billions of impressions through tens of thousands of campaigns, for thousands of clients in more than 200 DMAs.
Premion, part of TEGNA Inc. (NYSE: TGNA), is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency and brand safety and makes it easy for advertisers to target and reach engaged audiences at scale. For more information, visit www.premionmedia.com.