Premion Selects Standard Media Index for Digital Video Pricing Data for OTT Benchmarking
As a market leader, having real-time industry pricing intelligence is among our top imperatives. To support our pricing analysis, we have entered into a relationship with Standard Media Index (SMI) to obtain digital video pricing data. SMI aggregates agency billing provided by all major companies and most major independents, representing approximately 95% of all agency spend. This data, which Premion will use in OTT price benchmarking, will enable Premion to more accurately and effectively maximize the value of the inventory on our platform.
“We’ve built our business on data-driven innovations and insights and to accurately assess pricing, you need an understanding of where the market actually is. With SMI pricing data, we will have a view into real-world spend, not estimates, which will enable us to benchmark with greater precision,” says Brigid Kenney, Premion’s Vice President of Project, Pricing and Planning.
“The regional and local advertising market is of critical importance to brands. It’s a complex marketplace that requires knowing with accuracy where pricing stands. We are delighted to be working with Premion to bring a definitive view into competitive unit costs to make that a possibility,” says Ben Tatta, President of SMI.
As the local streaming TV advertising leader, Premion provides local, regional, and national advertisers with an effective, turnkey solution to run CTV advertising campaigns across premium OTT inventory from 125+ branded networks, and with advanced targeting and outcomes-based measurement in all 210 DMAs. In 2021, Premion won four industry awards: the Tech Leadership Award for Best OTT and Streaming Technology, and the Cynopsis Model D Awards for Best Audience-Based Buying Platform, Outstanding Brand Safety Strategy and Best Direct to Consumer Campaign, and the company has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
SMI offers detailed ad intelligence for its clients and agency partners to determine media mix models, create competitive benchmarks, and gain visibility into pricing level data.