Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a centerpiece of modern media plans. Yet for years, local and regional advertisers were locked out of these premium in-game moments.
To quantify how access, adoption, and perceptions are shifting, we partnered with Advertiser Perceptions on a new study examining how advertisers are planning, buying, and valuing live sports on streaming.
The findings reveal that live sports on CTV is becoming one of the most valuable and sought-after premium environments, and advertisers at every level are seeking easier ways to participate.
Download the complete study findings: Live Sports on CTV: Unlocking High-Value Opportunities for Advertisers.
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