We’re thrilled to kick off our Beet TV video series titled – The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming.
Over the next several weeks, Beet TV will be featuring industry leaders from major agencies, publishers and technology partners in a video interview series focused on the emergence of OTT as an advertising platform. The episodes will explore topics such as the growth opportunities with ad-supported OTT, how OTT is changing the game and effective buying strategies for marketers.
We have an impressive roster of industry voices including our own Jim Wilson as well as experts from Havas, UM, Horizon Media, Publicis, Discovery, Fox, Pluto TV, Philo, MadHive, to name a few.
Please watch and share this with others!
The new era of advertising is here. Consumer eyes are moving away from cable TV and towards OTT providers.
Premion President Jim Wilson shares insights on OTT and how Premion helps advertisers reach cord-cutters as they migrate away from traditional media outlets…