Blog

How National Brands Create Local Relevance With Connected TV

How National Brands Create Local Relevance With Connected TV

The proliferation of content options across platforms, screens, and devices, and the continued splintering of audiences brings increasing fragmentation woes for marketers. If you’re a national brand, local relevance is becoming all the more important. It requires...

Unveiling Premion’s Beet TV Video Series

Unveiling Premion’s Beet TV Video Series

We’re thrilled to kick off our Beet TV video series titled - The Next Big Thing for Advertisers: The Growth of Direct-to-Consumer Streaming. Over the next several weeks, Beet TV will be featuring industry leaders from major agencies, publishers and technology partners...

Ad-Supported Connected TV Takes Center Stage

Ad-Supported Connected TV Takes Center Stage

"For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche demo range." -Jim Wilson, President of Premion, Tegna 2019 is shaping up to be a...

Future of Video: Three Takeaways for Content Producers

Future of Video: Three Takeaways for Content Producers

This month, I spoke at Parks Associates’ inaugural Future of Video Conference on the ‘Distribution Opportunities and Challenges for Content Producers’ panel. We had a lively exchange of ideas centered around the complexities facing content producers, ways to balance...