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The Real Truth About OTT Advertising:
Millennials aren’t the only ones watching. More than 60% of OTT viewers are ages 25-54. That’s more than 90 million viewers!
More OTT Viewers are consuming content on Connected TVs. Almost 60% of the U.S. population use a Connected TV each month.
It’s not just cord cutters but cord extenders who want more entertainment options. 52% of U.S. broadband households subscribe to both Pay-TV and OTT services.
OTT is now mainstream. Today, 78% of U.S. consumers have OTT subscriptions and they’re spending more time watching OTT than ever before.
There are 188 Million OTT users. Over 64% access OTT on a streaming device at least once a day.
OTT advertising is growing rapidly. OTT is the fastest-growing segment of video advertising views. OTT ad revenues are forecasted to rise to $31.5 billion by 2018 from $8.4 billion in 2015.